You see, in addition to JUCE, we are the co-founders and co-owners of Tru Pickles. And for years, we have had customers continually ask us the same question.
We have had people come to us at product demos and ask for the empty jar with just the juice. We have had people call our office and ask to buy gallons of our pickle juice. We’ve seen people running a race that bought the jar of pickles just to drink the juice.
“Hey - we should sell just the brine, and call it Juce!”
One day, during a brainstorming session for Trü we started talking about how some people drink the brine after the pickles are gone and still wanted more pickle juice.
As we shared the stories about customers wanting to buy just the pickle juice with our good friend Blake, Blake said,
“Hey – we should sell just the brine, and call it Juce!”
From playing various sports throughout life, Blake had heard that pickle juice was great for eliminating cramping.
And after talking with some athletic trainers who also swore by it, we began to learn about the magical power of pickle juice.
How it has been known to instantly help athletes get rid of cramps. How professional athletes have been using pickle juice for years to stay hydrated. How it is rich in antioxidants. How it is used as a hangover cure by bartenders.
The more we learned, the more amazed we became. We had to get this to the public. We already had the best tasting pickle juice (yes, we’ve sampled dozens of brines). We knew our customers loved that our Trü pickle brine was all natural, with no artificial colors, additives or flavorings.
We just needed a way to easily get the juice in the hands of consumers. Pickle jars aren’t the most convenient thing to carry around…
Relieve Cramps. Improve Training. Alleviate Altitude Sickness. Hydrate.
100% all-natural. No preservatives, artificial flavors or coloring here.
We know there is more to life than training and healthy living. We like to have fun, sometimes even a little bit too much fun…